Name: Edward DeMarco
HOT 100: Edward DeMarco is not a popular guy right now. The acting head of the Federal Housing Finance Administration, DeMarco has broached a plan to lower Fannie and Freddie maximum loan limits -- a plan that's garnered support from … well, from practically no one. Industry groups hate it. Congressional representatives say DeMarco doesn't have the authority to do it. But DeMarco is standing firm, saying a loan limit decrease is in the cards for 2014.