Any business that wants to engage with a younger generation of customers will need to market where that demographic spends their time. The next generation of consumers currently uses Snapchat to communicate and this newer social media platform requires a different set of techniques to grow followers.
Provide Content Unique To The Platform
Simply copying and pasting the same information that is posted everywhere will not be enough to get the younger Snapchat users to engage with a brand. People who use Snapchat have different expectations when consuming media, and unique content should be created for them to take advantage of the features offered on the social media platform.
Make Followers On Other Networks Aware
There is a crossover of people who create accounts on all social media platforms and will follow the same businesses across all of them. Advertising a new Snapchat account on Twitter and Instagram is a good way of informing fans that the new account is live and active.
Engage Followers With Interaction
Snapchat is not a one-way social media platform. There is a level of immediate interaction in Snapchat that should be taken advantage of by promoting followers to engage with the brand by snapping photos with the product.
Alternatively, businesses can create an impromptu Q&A where they will answer questions that are publicly posted for them. This will create buzz around a business and expand its reach.
Create Special Offers For Snapchat Users
A great way to increase followers on a new social media platform is to create unique offers that can only be redeemed on that account. Offer coupons or advertise a new sale on Snapchat so that consumers will quickly realize they must monitor the Snapchat account so they don’t miss out the next time.
Snapchat May Be The Only Way You Are Followed
An important factor to remember when marketing on social media is that many followers have one select platform that they use as their main account. So many Snapchat followers will not be exposed to a brand’s other accounts.
When imperative information goes out on Facebook, Instagram and Twitter, it can’t be assumed that Snapchat followers will be aware of it. Never forget to post the same information on Snapchat as well to keep those consumers in the loop.
It’s important to remember that Snapchat, like any other social media platform, requires unique and engaging content to grow followers. Provide original content and special promotions and followers will increase in no time.
Mikel Erdman is the founder of and . He is a published author and speaking authority on topics including marketing automation and how technology can positively affect company and individual sales efforts.