Identify how you can differentiate yourself from your competitors
This trade association is different from the rest
To truly work effectively today, writes Dermot Crowley, it’s critical to harness the power of technology and to use it in a coordinated way to manage three core aspects of your work – your actions, your inputs and your outcomes
When calling prospects, many originators stick to a traditional “time of day” approach – calling at certain “optimal times” when they think borrowers are more likely to answer. But is that really the best strategy?
Marketing expert Clifton Warren on how you can focus your marketing activities
Mortgage industry vet Mikel Erdman, founder of MySmartBlog, talks about how to make your online presence shine