Homebuyers want an on-demand experience – don’t get left behind

by Contributor06 Feb 2018

By Jon Reed

You don’t have to look far to see how technology has influenced the way we do business. An industry that started out with paper applications has evolved into digital platforms where customers are now starting their home buying process online with the click of a button.

It’s clear that technology is touching every facet of our industry, from the way we serve our consumers to the way we do our day-to-day work. With technology changing so rapidly – it’s more important than ever to be partnered with a lender that’s on the cutting-edge and constantly developing high-tech resources that keep pace with the marketplace. Not only will it make your job easier, but today’s modern-day consumers demand it.

Without ever-evolving innovative technology, Loan Originators will get left behind. That’s one of the reasons New American Funding chose to build its own proprietary CRM. Since it’s our technology, we have the ability to customize and modify it to meet the specific marketing and customer relationship management needs of our LOs.

When there’s a change in the market or when our Loan Originators give feedback, we don’t have to wait; but we’re able to make on-the-fly adjustments, immediately keeping our sales force current and relevant.

In addition, our CRM is designed to communicate with other systems, which ultimately makes the job of our Loan Originators more streamlined and efficient. They don’t have to go into and out of multiple programs to get the job done; instead they can get everything they need in one place. Whether they’re taking applications, running property profiles, pulling credit, sending communications or setting up marketing campaigns – it’s all in one place.

Today’s homebuyers are the most digitally advanced generation and they’re looking to engage with businesses on a high-tech level. They want to work with a lender that makes the home buying experience fast, personalized and efficient. They expect on-demand information when it comes to their loan and innovative resources that make it easy to shop for a home.

That’s why we armed our Loan Originators with a suite of mobile apps – GoGo LO, GoGo Partner, and GoGo Home. Whether they’re working with agents or consumers, they can deliver what the market wants and it’s all in the palm of their hands.

In a digital age, cutting-edge technology is no longer an optional luxury; rather, it’s a necessity for the Loan Originator who wants to stay competitive.


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