Custom marketing store comes to Salesforce AppExchange

by Ryan Smith08 Dec 2016
LoyaltyExpress has launched its MarketingCentral private marketing store on the Salesforce AppExchange, according to a press release.

Salesforce mortgage and retail banking users can now use Salesforce to access a custom, compliant marketing store filled with sales flyers, brochures, emails and direct mail. loyaltyExpress also provides content creation, graphic design, and PDF/print/direct mail fulfillment from its own facility, according to a press release.

“We are very excited to bring MarketingCentral and our suite of services to our Salesforce customers,” said Jeff Doyle, CEO of LoyaltyExpress. “We have established the rigorous guidelines required to allow users to benefit from an easy-to-use service that integrates built-in APR calculators, social media, automated compliance workflows, licensing & disclaimer validations, and co-branding & audit trail management. This new app will help potential customers in the banking and mortgage space access custom marketing content.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Kori O'Brien, senior vice president of App Innovation Partner Sales at Salesforce. “By leveraging the power of the Salesforce App Cloud, LoyaltyExpress provides customers with an exciting new way to access a marketing store of direct mail, email, and sales collateral.”

Check out MarketingCentral on the Salesforce AppExchange .


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