Michael Borodinsky, vice president and regional builder branch manager with Caliber Home Loans has funded over $4 billion loans during the course of his 30+-year career. Read what he has to say about his strategies for success:
Power Originator: How long have you been in the mortgage business, and how did you get your start?
Michael Borodinsky: 34 years; I started my first position as a loan officer for City Federal Savings in June 1983, one month after graduating from the University of Delaware.
PO: What marketing strategies have you found success with?
MB: Focus on new homebuilders – [I’m an] active member and current officer of New Jersey Home Builders Association. Also, I use a CRM tool to market to database of over 7000 customers.
PO: How do you use technology to help you focus on selling?
MB: Using social media such as Facebook (business page), Linkedin and Twitter along with leveraging Caliber’s digital mortgage, too.
PO: What has been the key to your success in recent years?
MB: Caring about the customer’s needs and always being available to assist.
PO: What advice would you give mortgage brokers today to grow their business?
MB: Don’t try and take on too much. Leverage a team concept to allow you to effectively grow your business and take advantage of all available technology to keep up with the competition.