Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is . If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at [email protected].
When refis go up and purchase business drops, many originators are inclined to stop sending pre-approvals through the system. That’s a big mistake
Customers want service first and foremost. And it’s not enough to say you give great service – your customers must say it for you
No one says, ‘Let’s go look for mortgages today.’ Your clients are looking for houses
Just because you didn’t make a loan for a prospect doesn’t mean they can’t be a good referral source – or even a future customer
No one can predict market fluctuations with 100% accuracy. That’s why you need a business model that is prepared for any scenario
Do you know enough about this important recent development in credit reporting?
We all know that several inquiries for new credit will lower a credit score. But do several inquiries for the same financial product have a similar effect to many inquiries for different products?
Make sure your clients understand the difference
Borrowers often need to take care of old debts. So why would doing that harm their credit scores rather than help?
If you're considering signing a marketing agreement with a real estate office, make sure you get expert legal advice before committing