Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is . If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at [email protected].
Divorces provide a steady stream of transactions – but they can be tough to navigate
Some LOs tell clients not to refi just to shorten the term of a home loan – but every client has different needs
When you’re new to the business, how do you get real estate agents to give you the time of day?
When starting out in the industry, cold-calling real estate agents may not be the best way to build a contact list
In the wake of the Equifax breach, how can your customers protect themselves?
Up to 75% of US consumers with credit history may have been affected in Equifax’s massive data breach
There’s no guarantee to save every deal in which the client gets incentives to use the builder’s preferred lender. But you can save some
An originator lost a loan when a builder offered $10,000 in options to a buyer to go with a “preferred lender.” Now the burned LO asks Dave – isn’t that against the law?
Expertise isn’t simply about spewing out knowledge. It’s also about asking questions and listening
If you want to come across as an expert, make sure you ask the right questions