Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is . If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at [email protected].
If you want to come across as an expert, make sure you ask the right questions
How do you exceed customer expectations when a competitor has already promised something you know can’t be delivered?
Occasionally mortgage rates will move in the opposite direction of short-term interest rates. Here’s why
You’d expect a Fed rate hike to push mortgage rates up immediately – but that’s not always the case
With rates rising, homes with assumable, low-interest-rate loans can sell more quickly than others
Newsletters can be a powerful marketing tool – but oversaturation can do more harm than good
From emailing newsletters to growing your contact list, database management is crucial
When deciding between a conventional or FHA loan, differences in mortgage insurance requirements should be considered
FHA loans aren’t the only products that let customers keep their down payments low
Dave chats with a new originator about the advantages of each product